It’s easier to sell a story than to sell products. In fact, it’s easy to sell products after you’ve sold your story. Yet brands postpone selling thinking they need a big budget. The truth is that your storytelling doesn’t have to be extravagant but authentic.
Here is my favorite example by Twirlygirl. In this video, Cynthia Jamin puts together this amazing 2-minute video with a beautifully knitted story of working high school kids from the Los Angeles County High School of the Arts. No, it isn’t perfect but it’s super authentic. All it takes it creative thinking and human collaboration.