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It’s easier to sell a story than to sell products. In fact, it’s easy to sell products after you’ve sold your story. Yet brands postpone selling thinking they need a big budget. [...]

As a fashion brand, you want your customers to relate to you. You want them to feel so proud of associating with your brand that they can’t stop liking and sharing your pictures on their social [...]

It’s surprising to see how so many businesses fail not because they don’t know the advanced ninja techniques but because they ignore the basics.  To build a million-dollar fashion brand, you need [...]

First thing first. To grow your sales, you must first grow your understanding of how customers are perceiving your brand, website, and products. Stop guessing and just ask them.  But before you [...]

There is a plethora of information available on the Internet about how to grow sales of an ecommerce business. Unfortunately, much of it is noise and the information that is useful is scattered [...]