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An organization, just like an organism depends on the skeletal framework and the organs within. This time, we’ll dissect and look at the digital marketing department of bigger big fashion [...]

It’s easier to sell a story than to sell products. In fact, it’s easy to sell products after you’ve sold your story. Yet brands postpone selling thinking they need a big budget. [...]

With China – the manufacturing hub of the world going down due to the Coronavirus outbreak, followed by the fashion capital Italy, it’s a double blow for fashion. Coronavirus experts such [...]

When you market your brand online, you start acquiring customer emails. This email list can be a few dozens of subscribers, to a few hundred or even a few thousands. Many of these subscribers are [...]

As a fashion brand, you want your customers to relate to you. You want them to feel so proud of associating with your brand that they can’t stop liking and sharing your pictures on their social [...]